What better way to show off a co-branded partnership between Bentley and Breitling than to create “watch inspired” cinemagraphs from images of Bentley’s new SUV, the Bentayga. This experience was projected onto Breitling’s signature showroom in Manhattan on 57th and 5th during NY’s Fashion Week. The new convertible arrived in grand style at the conclusion of the party for all to see.

 LAIR was approached by the United Nations to create an immersive video experience to fill the walls of the UN General Assembly Hall during the 2019 Climate Action Summit. Lair was also responsible for orchestrating the run of show, which included 65 individual speakers. LAIR created two 4-minute films, a graphic toolkit, designed and built the set and stage, and ran event logistics. The first film opened the Summit and emphasized the devastating results of climate change and the second film closed out the summit with a powerful call to action.

LAIR designed and directed a fully immersive campaign to emulate the experience of driving the new Ferrari Portofino. The campaign included exclusive events held across five cities, during which original driving content was projected onto numerous 60 ft screens. Each screen loosely represented the 4 windows of the vehicle (front, back, passenger sides). By combining this original content with the installations unique to each city, the audience was fully immersed in a one of a kind 4D VR experience.

As part of an expansive, multimedia campaign for Bose’s new line of home speakers, LAIR was tasked with designing a visual experience to accompany the in-store displays. These two 3-D pieces are the result of a collaborative process between Bose audio engineers and LAIR artists, working to present the SoundTouch and Lifestyle models in a decidedly unconventional way. By displaying the sound-based nuances with visual demonstrations of the products’ power, LAIR created an immersive, optical showcase that maintained the sleek aesthetic for which Bose is famous.

With Kiehl’s products, not only do you look younger, but you can actually regress your age. To celebrate this, a co-branded experience with Zoolander 2 was created in Manhattan. The Derek Zoolander Center for People Who Don’t Age Good was created along with the 6 1⁄2 steps necessary to re-attain youthfulness. This became the basis for the experience. Pre-event films were released socially to tease the event with the likes of Alec Baldwin, Martha Stewart and others in their new “age reduced states”, thanks to Kiehl’s products. The event kicked off with a gala reception outside, worthy of a Zoolander fashion event. Then, the public was invited inside to experience for themselves how one can truly reverse the effects of father time.

LAIR was tasked with the promotion and coverage of their two biggest sports events of 2018: The International Champions Cup and La Liga’s El Clásico. To tease El Clásico, Real Madrid and FC Barcelona’s annual match for La Liga, LAIR shot NYC FC Player David Villa to drive fan turnout on all social media platforms.The next step was getting on the ground at the La Liga viewing party at New York’s Pier 26 and interact with the 4,000 fans. The event and LAIR’s spot ultimately received press coverage on ESPN and Newsday, celebrity retweets from Draymond Green and Brandon Graham, and 153 million impressions on social media.